MobiMESH provides a comprehensive platform that offers all the tools of the trade that you need to achieve your business goals. Through the complete WiFi Captive Portal solution you will be capable of engaging your customers and profiling them in a 1:1 manner. Such fully profiled data will be, in addition, conveyed to the Business Analytics module. It will also gather other, heterogeneous data coming from various sources and sensors such as video cameras, WiFi location and beacons, and analyze them to obtain important business KPIs. So those KPIs will be taken by the Proximity Marketing engine, to provide specific advertising and marketing campaigns to the customers, following their interests and needs.
Online and big data have created opportunities that were unthinkable just few years ago. So physical businesses remained far behind and just recently started to catch-up.
These traditional businesses did lack in precise data to analyze the behaviour of their customers; some basic people counting was made, and receits and income measures were the only available information to perform business analytics.
With the advent of Internet of Things and with the widespread of wireless networks more sensors have become available, with a deeper precision and a wider range of data that can be gathered, analyzed and employed to get important business KPI, thus leveling the gap with the online businesses.
One of the simplest – yet most powerful – tool that can leverage the marketing and analytics experience of a physical business is WiFi. Providing free WiFi access to visitors, tracking pedestrian flows or building and sophisticated personalized customer experiences all fit within the same underlying long term trend: digitization of physical places.
WiFi-gathered data allow the knowledge of the customer presence, the loyalty, the time spent in the physical venue, the flows in the physical space and the location heatmap, while guest WiFi is used to gain a one-to-one knowledge of the most loyal customers.
But WiFi is not the only possible sensor; by combining Video Analytics information, Bluetooth iBeacon proximity and several other data sources a complete view of the physical sales point can be achieved, that can drive to the creation of a customer tailored strategy and an effective customer journey. Thanks to these data the business owner can perform strategic product placement, in addition it can optimize the personnel organization according to the traffic and engagement peaks.
Mobimesh, an academic spin-off from Milan Polytechnic, has developed a proprietary Marketing and Analytics Big data platform. It leverages the widely available sensors to perform effective customer journey design. while ensuring full control of the underlying technology and superior service to its customers.
MobiMESH One Platform® is the complete system that allows you to deliver the unified Marketing and Analytics services to your business and to your customers.
The platform is open, scalable, and easy to use by design.
It seamlessly integrate videocameras, WiFi access points, beacons, IoT sensors and third party databases. So it’s possible leverage the sensors and the local infrastructure that is already present in your venue, thus minimizing the impact and maximising the outcome.
Large amount of data can be processed in real time to provide rich analytics and business intelligence reports to monitor what happens in stores, malls, airports, railway stations and many other physical contexts.
Social log-ins and welcome back mechanisms grant a frictionless guest WiFi experience and effective customer profiling. CRM integration and contextual advertising are the basis of the most effective marketing campaigns. They are based on the profiling data gathered by the customers, following them in their customer journey.
Mobimesh One Platform® easily integrates third party data sources and IoT sensors
Mobimesh One Platform® manages thousands of concurrent users and very high data traffic loads
Mobimesh One Platform® allows superfast, company-wide rollout across multiple locations
