Tangible business impacts that you get

Shopping Window Effectiveness / Walk In

  • Measure ROI on visual communication investments
  • A|B test communication messages
  • Stimulate drive to store

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Customer
experience

  • Introduce marketing initiatives based on customer profiling
  • Leverage customer data to provide
    superior in-store service

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Store layout and
format improvement

  • Improve in-store footfall
  • Measure KPIs by store area
  • A|B test different formats

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Staff optimization
and self-caring

  • Align staff scheduling to visitors inflows
  • Track customer service
  • Introduce self-caring tools to free up sales personnel time

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Store areas and product categories

  • Facilitate product discovery by customers
  • Improve navigation with clearer signage
  • A|B test product positioning

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Custom communication
and promotions

  • A|B test marketing campaigns
  • Protect margins by avoiding ineffective discounts
  • Measure marketing returns

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Online / Offline
integrations

  • Leverage in-store opt-in to reduce customer acquisitions costs
  • Integrate online and offline CRM in a single dataset
  • Design omni-channel initiatives

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

Improved digital
signage and ADV

  • Leverage power of contextual analytics
    and communications
  • Improve returns of indoor and outdoor advertising

Shopping window effectiveness is necessary to understand customer feedback to a particular business strategy. Real date allow retailers to optimize displays, resulting in better sales and maximize communication performances.
Comparing different communication messages is basic in order to analyze which levers are being activated by each messages to stimulate drive to store and company investments

HOW CAN YOU DO IT?

MobiMESH provides a comprehensive platform that offers all the tools of the trade that you need to achieve your business goals. Through the complete WiFi Captive Portal solution you will be capable of engaging your customers and profiling them in a 1:1 manner. Such fully profiled data will be, in addition, conveyed to the Business Analytics module. It will also gather other, heterogeneous data coming from various sources and sensors such as video cameras, WiFi location and beacons, and analyze them to obtain important business KPIs. So those KPIs will be taken by the Proximity Marketing engine, to provide specific advertising and marketing campaigns to the customers, following their interests and needs.

Profile100%
Analyze100%
Engagement100%

WiFi
Engagement

  • Seamless First Time Opt-in and Welcome Back
  • Personalized Landing Pages and Graphics
  • Targeted Advertising
  • Couponing
  • Social Marketing
  • Mobile App
  • Customer Surveys

Proximity
Marketing

  • Gender, Age Group, Ethnicity
  • Dwell time and Sentiment analysis
  • Nationality, Language
  • Social data and feeds
  • Personal Contacts
  • Purchase History
  • CRM integration

Business
Analytics

  • Footfall, Entrants and Viewers
  • Pedestrian Density and Queues
  • Heatmaps, Hot / Cold Areas
  • Flow paths
  • Lenght of stay and Frequency of returns
  • Multiple Conversion Rates
  • Entrances, Shopping windows, Inter Floors, Exhibitors, Digital Kiosks

Wi-Fi and video opportunities...

... to engage customer

Online and big data have created opportunities that were unthinkable just few years ago. So physical businesses remained far behind and just recently started to catch-up.

These traditional businesses did lack in precise data to analyze the behaviour of their customers; some basic people counting was made, and receits and income measures were the only available information to perform business analytics.

With the advent of Internet of Things and with the widespread of wireless networks more sensors have become available, with a deeper precision and a wider range of data that can be gathered, analyzed and employed to get important business KPI, thus leveling the gap with the online businesses.

One of the simplest – yet most powerful – tool that can leverage the marketing and analytics experience of a physical business is WiFi. Providing free WiFi access to visitors, tracking pedestrian flows or building and sophisticated personalized customer experiences all fit within the same underlying long term trend: digitization of physical places.

WiFi-gathered data allow the knowledge of the customer presence, the loyalty, the time spent in the physical venue, the flows in the physical space and the location heatmap, while guest WiFi is used to gain a one-to-one knowledge of the most loyal customers.

But WiFi is not the only possible sensor; by combining Video Analytics information, Bluetooth iBeacon proximity and several other data sources a complete view of the physical sales point can be achieved, that can drive to the creation of a customer tailored strategy and an effective customer journey. Thanks to these data the business owner can perform strategic product placement, in addition it can optimize the personnel organization according to the traffic and engagement peaks.

Mobimesh, an academic spin-off from Milan Polytechnic, has developed a proprietary Marketing and Analytics Big data platform. It leverages the widely available sensors to perform effective customer journey design. while ensuring full control of the underlying technology and superior service to its customers.

Thanks to MobiMESH One Platform you will able to:

  • Deliver integrated Guest WiFi, Marketing and Location Analytics in a single platform to your customer.
  • Choose your à la carte menu or go all in with a unique end to end solution.
  • Funnel your customers into your fidelity program by providing Wi-Fi benefit to your loyal and returning guest.
  • Provide top caring to your customer thanks to a highly customizable captive portal .
  • Gain Seamless CRM integration and customer profiling, to build an effective set of proximity marketing campaign.
  • Exploit the Integrated Video and WiFi Location Analytics solution to understand your customer journey map.
  • Unlesh the MobiMESH carrier-grade, multi-tenant platform at its full power in high density venues such as airports and tradeshows, and for retail chains and hospitality.
  • Leverage the modularity of the platform by integrating it with the corporate proximity marketing strategy.
  • Foster the growth of your business by precisely targeting your campaigns to your audience with the location-aware advertising and marketing.
  • Create A/B comparisons of the performance of your marketing campaigns by monitoring the changes in the physical KPIs.

Mobimesh One Platform ®

MobiMESH One Platform® is the complete system that allows you to deliver the unified Marketing and Analytics services to your business and to your customers.

The platform is open, scalable, and easy to use by design.

It seamlessly integrate videocameras, WiFi access points, beacons, IoT sensors and third party databases. So it’s possible leverage the sensors and the local infrastructure that is already present in your venue, thus minimizing the impact and maximising the outcome.

Large amount of data can be processed in real time to provide rich analytics and business intelligence reports to monitor what happens in stores, malls, airports, railway stations and many other physical contexts.

Social log-ins and welcome back mechanisms grant a frictionless guest WiFi experience and effective customer profiling. CRM integration and contextual advertising are the basis of the most effective marketing campaigns.  They are based on the profiling data gathered by the customers, following them in their customer journey.

Features of our platform

Open

Mobimesh One Platform® easily integrates third party data sources and IoT sensors

Scalable

Mobimesh One Platform® manages thousands of concurrent users and very high data traffic loads

Easy To Use

Mobimesh One Platform® allows superfast, company-wide rollout across multiple locations

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