Transportation

The most effective passenger flow analytics & marketing
platform for transportation.

Integrated Wifi, Marketing And Analytics For Airports And Public Areas

Ports, airports and stations are becoming more and more similar to commercial malls where landlords try to encourage visitors to spend time and come back.

Mobimesh One Plaftorm ® provides an opportunity to collect richer real time visitor data to be used by property management companies and operators in the transportation business.

  • Understand end-to-end passenger journey
  • Build passenger flow analytics
  • Visualize lead curves for arrival and departure processes
  • Staff optimally and integrate with flight data and operational systems
  • Get insights in retail sales and drive revenue

Transportation Sector

Airports

Airports are becoming sophisticated data users. Information regarding pedestrian flows, length of stay and demographics and nationality or type of smartphone used are becoming central in any digital initiative in public and waiting areas. Footfall data can be used also to optimize leases to retailers and take fact-based decisions.  

Stations

Bus station and generally any public areawith high pedestrian density are ideal candidates for monetizing the value of the location by offering entertainment and services to people waiting for the next connection. Don’t miss the opportunity.

Ports

Although lagging a bit behind compared to airports, ports are catching up fast. Commercial areas of most marinas are becoming destination sites full of shops and restaurants where people spend time and have fun. New business opportunities created by location marketing and analytics are truly low hanging fruits.

Railways

More and more people use trains to move for business and leisure. Railways have been recently transformed in huge shopping centres and destination sites. Events are being organized to entertain visitors. Location based marketing and analytics offer huge opportunities for landlord and retailers. 

Use Case

Client selected Mobimesh One Platform ® versus competition for its flexibility and robustness. During a journey started already few years ago, guest WiFi and advanced marketing analytics have become a corner-store of its strategy for how to run the airport.

Client Leading airport operator
Need
  • Services to passengers
  • Build CRM database
  • Run ADV campaigns
Product
  • WiFi Engagement
  • Marketing Suite
Results
  • 12M unique connected users / year (30% of total)
  • 1.3hrs average time spent online
  • In-sourcing of ADV campaigns based on visitors’ location and language
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